Wednesday, February 26, 2020

Quails Gate Winery Experiece Essay Example | Topics and Well Written Essays - 4000 words

Quails Gate Winery Experiece - Essay Example Brand experience I think consists of expression, interaction, responsiveness and resilience, Therefore my view on Quails Gate Winery is shaped by my positive, negative, and personal experiences that I have encountered during my short visit to the place. Customers are normally preoccupied with so many things so that a personalizing experience is one way to build brand loyalty. I observed during my trip that the company tried to make positive impressions through a different approach of a marketing strategy. The marketing strategy of this company is detailed on experience they deliver to their customers on every interaction they make. I think that the winery experience established a compelling experience to build brand loyalty faster, and this knowledge becomes a brand in customers’ mind. My encounter with the Quails Gate Winery in Canada took place few months ago. This experience exposed me to agro-tourism, and gave me some learning about winery. I have learned to appreciate nature, relationships, and learned marketing strategies that could later on be relevant in business. In the process, I came to apply the cognitive, sense, relational experience, and emotions that are related to my brand experience in that trip. So, whenever I think of red wine, I think of the Quails Gate wine, such as I have developed brand loyalty because of experience. The Quail Gates winery was established in 1989 and was operated as a family winery business. Over the years, the family has developed its vineyard, cultivated, and promoted its plantations, and today it boasts of owning 189 acres of vineyard in Okanagan, Canada. Company is regarded as a leader in viticulture practices in Canada and has produced notable grape varieties. The family is known for its Pinot Noir and Chardonnay blocks. Today, Quail Gates Winery is recognized as one of Canada’s agro-tourism sites. Visitors return again and again

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