Quails Gate Winery Experiece Essay Example | Topics and Well Written Essays - 4000 words

Quails Gate Winery Experiece - Essay Example Brand experience I think consists of expression, interaction, responsiveness and resilience, Therefore my view on Quails Gate Winery is shaped by my positive, negative, and personal experiences that I have encountered during my short visit to the place. Customers are normally preoccupied with so many things so that a personalizing experience is one way to build brand loyalty. I observed during my trip that the company tried to make positive impressions through a different approach of a marketing strategy. The marketing strategy of this company is detailed on experience they deliver to their customers on every interaction they make. I think that the winery experience established a compelling experience to build brand loyalty faster, and this knowledge becomes a brand in customers’ mind. My encounter with the Quails Gate Winery in Canada took place few months ago. This experience exposed me to agro-tourism, and gave me some learning about winery. I have learned to appreciate nature, relationships, and learned marketing strategies that could later on be relevant in business. In the process, I came to apply the cognitive, sense, relational experience, and emotions that are related to my brand experience in that trip. So, whenever I think of red wine, I think of the Quails Gate wine, such as I have developed brand loyalty because of experience. The Quail Gates winery was established in 1989 and was operated as a family winery business. Over the years, the family has developed its vineyard, cultivated, and promoted its plantations, and today it boasts of owning 189 acres of vineyard in Okanagan, Canada. Company is regarded as a leader in viticulture practices in Canada and has produced notable grape varieties. The family is known for its Pinot Noir and Chardonnay blocks. Today, Quail Gates Winery is recognized as one of Canada’s agro-tourism sites. Visitors return again and again

What extent can we speak of a uniform impact of the cold war on Essay

What extent can we speak of a uniform impact of the cold war on western europe in the period from 1950 to 1980 - Essay Example The discussion here will focus on Western Europe, more specifically Britain, Spain, and Italy. After WWII, Europe was divided by Western Europe, allies of the United States, and Eastern Europe, which was controlled by puppet Russian communist regimes. The United States wanted an independent Western Europe. However, the United States only wanted an independent Europe, if the countries were capitalist. Whereas the Western Europe countries did not like having Russia control half of Europe, with America influencing the other half, they accepted it to the alternative. Brogi (2001, 76) quotes John Gaddis following statement: the hard reality was that Britain, France, and their smaller neighbors preferred the known risks of influence to the imponderables of a unified third force that could conceivably fall under German or even Russian control. Thus for the avoidance of a third world war, Western Europe tolerated the United States influence. â€Å"Indeed the Europeans proved incapable of overcoming their ancient rivalries, but were able to adapt and even promote dependence on the United States† (Borgi, 2001, 76). By depending on the United States, Britain, Spain, and Italy could transfer the responsibility of protecting their nations from Russia to the United States. The United States became the protector of Britain, Spain, and Italy during the Cold War. When before the Cold War, these countries were more dependent on European and self preservation against Russia and Germany. Great Britain and the United States have been allies before and since both world wars. However, the United States, during the Cold War, proved to Great Britain where the true power lay. For example, when the Suez Canal crisis arose, Great Britain and France wanted to resolve the issue militarily (Fraser, 2002, 74). The United States did not want to provoke the Russian backed Egyptian president, Nassar for fear of another world war. To stop France and